Group messaging tool for Twitter

Jaisen Mathai

• 07:56:59 am on January 12, 2010 | # | 0
  

  We’re gaining users, creating more and more campaigns, and driving tons of traffic to our users’ sites. We’re also looking for someone to take over running the site. Translated: we’re looking for a buyer.

  Quick stats: Over 600,000 targeted direct messages sent and over 260,000 clicks for an average CTR of 43%.

  Why now?
  We’d love to continue building features into PubliciTweet. However, we’ve got other projects which are demanding too much of our time to properly build out our vision for this site. There’s a great deal of momentum and it’s a great opportunity for someone looking to pick up a Twitter start-up.

  

  Clicks per day (peak at 9,170)

  Contact us
  If you’re interested in starting a dialog then feel free to contact us via email at support@publicitweet.com. Read on for more details of the service and what’s included.

  How we started
  We first came up with the idea for PubliciTweet in the first half of 2009. We believed (and still believe) that there is a great need for marketing tools on Twitter. Our goal was to help provide one such tool that allows you to create groups of followers and send them a targeted direct message. In addition to targeted direct messages we spent a lot of time crafting detailed analytics to help you determine exactly how successful your campaign was.

  There are several unique pieces to the PubliciTweet software. These include:

  1. Direct messaging engine
  2. Integrated url shortener with custom analytics
  3. Integration with Mix Panel and Google Analytics
  4. Extremely effective user interface (over 90% of users link a Twitter account)

  Direct messaging engine
  This is the heart of the software and it works really well. Automating direct messages is a tricky task and it took us months to tweak the parameters to really get this right. It’s been running on autopilot for 4 months without problems. Because Twitter rate limits the number of messages a user can send we have to cleverly throttle the direct messaging engine. The engine sends messages and keeps track of rate limits and throttles itself up and down on a per user basis. It’s both complicated and wonderful.

  

  Campaigns per day (peak at 195)

  Integrated url shortener
  We created our own url shortener to capture the details we wanted to provide. Specifically, we wanted to be able to determine which followers referred the most users to your campaign. This is a feature unique to our service and it’s invaluable.

  Integration with Mix Panel and Google Analytics
  We are obsessed with data. We’ve integrated the site with Google Analytics and with Mix Panel. Our Google Analytics is fairly straight forward but the Mix Panel integration tracks every click and parameter to truly track which links on the site work and which don’t.

  

  Users per day (peak at 39)

  Beautiful and effective user interface
  Over 90% of users who sign up for an account on PubliciTweet link one or more Twitter accounts. That’s incredible. Over 50% of users have created one or more campaigns with an average of over 5 campaigns each.

  

  Campaign Graph

  

  Campaign Map