Jaisen Mathai
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07:31:22 am on August 19, 2009 | # |
As a musician, marketing is most effective when you are able to engage your fans. The beauty of having fans is that they’re waiting for an opportunity to spread the word about your music. Often times musicians don’t provide enough incentive or make it easy enough for their fans to spread the word about their music. If you are able to engage your fans into a feeling of community, you’ll begin to see some real results.
Using Twitter to build community
The most basic part of building a community is to participate in dialog. This means replying to questions, commenting on comments, and letting your fans know you’re still alive with random (yet interesting) tweets. By participating in the Twitter community, you manage not only to connect to individual fans, but to bring your fans together. This is a natural yet powerful byproduct of simply engaging with them.Using Twitter to provide exclusive content
Fans love exclusive content! Give it to them. Have a new album coming out? Give your best fans a sample from it and tell them to share it with others. It’s a great way to build anticipation among your entire fan base and to reward your most loyal fans. Time this correctly and you’ll be able to capitalize on the excitement you built for an album release. This goes for concerts as well. Give your most prized fans free tickets for them and their 5 closest friends. This achieves basically the same goal as album samples.Tracking results on Twitter
Last but not least is to track your results. Never put a marketing campaign in motion without having the tools needed to measure it’s success or lack thereof. These tools are still new when it comes to Twitter. We’re asking musicians to use PubliciTweet for free and let us know how we can provide better tools for them to engage their fans.Creating a marketing campaign on Twitter
PubliciTweet allows you to create a Twitter campaign and send it to your followers in bulk. You can send it to your most popular followers or create your own groups. The campaign includes various statistics on which fan referred the most new fans, where your fans are located, and how your public timeline faired against sending direct messages to your fans. We’re sure that you’ll find features we haven’t thought of which is why we’re inviting all musicians to use the site for free.
Twitter Trackbacks for Using Twitter as a Musician to Promote Yourself « Twitter analytics & mass direct message [publicitweet.wordpress.com] on Topsy.com 11:39 pm on August 26, 2009 | # |
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